ANCIENT GROVES

Overhauling an olive oil company’s e-commerce site through the emphasis of mythology, lore and process.

OVERVIEW

Ancient Groves is a family owned, artisan Olive Oil and Honey company based in Greece. They hired Milkshake to overhaul their e-commerce website and create a better overall online shopping experience. We aimed to focus on their product, process, and mythology, while increasing customer loyalty through membership, subscription and wholesale channels. On this project, I rounded out a visual identity with a literary illustration style and led web design.

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