LOFTY

Aimed at affluent city types, Lofty was an invite-only dating app that believed success and ambition shouldn’t be ignored

OVERVIEW

Lofty is a dating app started by two entrepreneurs who set out to create a place where successful and ambitious people could find like-minded partners. Lofty hired Milkshake to formulate and design their iOS mobile product from UX through production, and to collaborate on product strategy, messaging and visual identity. The brand needed to reflect their audience and focus on matching users based on their lifestyle. The app was a mix of in-depth profiles and city-wide experiences to plan a date around.

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